A Few of My Favorite Stories
I’ve done a lot of work I’m proud of. Explore some of the best!
Dreyer’s Grand Ice Cream: Have Happy on Hand (2019 - 2023)
Team lead, Shopper planning & strategy, Retail Media ownership, research & analysis, Measurement & tracking methodology, ongoing evaluation & optimization, project management, in-market management & activation, recapping, budgeting, copywriting, training materials, Search management, incentive/rebates, management, evaluation, and more
Winner: 2023 Chief Marketer PRO Awards - Best use of Shopper Marketing
Nestlé USA: Omni Immersion & Planning Experience (2019)
Experiential Corporate Training: 6 events, 500+ Employees
Concepting, Experiential planning, Shopper research & planning, Training content development, project management, in-market management & activation, Attendee surveying & evaluation
Poland Spring: Calling 207 (2018)
Experiential & philanthropic planning, management, & in-market execution
Concepts, new business pitch, planning, local sales team contact, project management, in-market management & activation, digital assets, sweepstakes, social photography, ambassador team management, surprise & delight stops.
HP Sprocket: Mobile World Congress (2017)
OOH Airport Takeover
Planning & project management (including production & delivery of over a dozen digital video assets, a 300’ airport tower wrap, and 8 different bus templates)
Nestlé Waters: National Sales Meeting (2016)
4-day Experiential Sales Meeting
Concepts, planning, project management, on-site execution & client relationship lead
Tradewinds Jimmy Buffett’s Island Tea (2015)
New product launch, experiential tour, shopper marketing
Planning, project & partnership management, shopper marketing, digital assets, sweepstakes, on-site execution
Resource Water: Wanderlust
3-year event & shopper partnership
Concepts, planning, project & partnership management, shopper marketing, digital assets (including Realcycling web app interface), sweepstakes, on-site execution, social photography
Poland Spring: “Raising Spirit”
2014
Planning, project management, on-site execution
Winner: Chief Marketer Gold, Best local/regional campaign
My first event experience was the 2013 Boston Marathon. We were lucky everyone on our team was ok, but it was an emotional return in 2014. We aimed to capture the perseverance of the city and its runners with an uplifting campaign, making a real difference in the process.