Preparing Nestlé for the Omni Revolution

In 2019, Nestlé USA saw the omni revolution coming and engaged our team to help get their sales & marketing teams more comfortable in these conversations. Through experiential training sessions that sent teams out as everyday shoppers to understand the evolving consumer journey & capabilities.

We couldn’t have predicted what came next, but the impact & importance of these events only grew as the ecomm & retail media space became top-of-mind. As omni opportunities evolved, the NUSA teams were comfortable engaging with their buyers on the topic.