150th Anniversary Celebration of Brands

For Nestle’s 150th anniversary, NWNA’s sales meeting needed to be something special. In order to let all their products shine, each brand was given at least one full-scale takeover of a breakfast, dinner, lunch, or break. The 13 individual brand activations over 5 days included a six-space fun-filled dinner highlighting the regional spring water brands, a Tradewinds Tea indoor park (built in an hour!), a special dinner demonstration from San Pellegrino & Top Chef, and introducing the company to the all-new Nestea products.

Prior to getting to Nashville, I served as the overall agency lead in addition to fully planning the tea portfolio activations. Once there, I managed a team of 10 to direct the distribution and set-up of over 100 activation elements, product, and staff scheduling, as well as leading client-facing communications from associate brand managers up to the CEO.