Winner: Best use of Shopper Marketing

Team lead, Shopper & Retail Media planning & strategy, research & analysis, Measurement & tracking methodology, ongoing evaluation & optimization, project management, in-market management & activation, recapping, budgeting, copywriting, training materials, search management, incentive/rebates, management, evaluation

The Dreyer’s portfolio includes some blue chip brands, but with omni & shopper becoming a more important investment, they needed a strategy to get the most from every penny - enter Have Happy on Hand.

We brought the portfolio to life through tailored programs fully integrated with sales, that included regular headline updates to address the moment or fine-tune any asset to be most effective. Our creative team also ensured a process for easily updating any imagery to fit a retailer’s templates, or product swaps to match distribution needs & buyer priorities.

The Have Happy on Hand program remained DGIC’s portfolio message for 5 years, during which time they overtook Unilever as category leader.

By 2023 we were managing 25+ customized retail plans, and due to the continued success, nearly all included portfolio omni support. Over 250 elements were released at the height of the campaign.

4x