3 Years of Partner Success

In 2013, resource water tested the waters (pun 100% intended) with Wanderlust, popping up a 10x10 tent and hydrating attendees at single-day events. In 2014, we took the same activation to 8 events, including three 4-day festivals. But by 2015 resource was introducing a bottle made of 100% recycled plastic, and we had gotten to know Wanderlust pretty well, so we decided to do something bigger & better. Epsilon specially designed, engineered, and built a structure made of 100% recycled materials, including a built-in recycling bin that could showcase our realcycling initiative, letting consumers return their bottle and 'transform' it into a premium also made of 100% recycled plastic using our digital spinwheel. Over the years, Wanderlust grew from a small event test to a central part of the resource water activation plan, integrated into shopper, digital, and PR initiatives.